Demix InnoShop is the online B2B marketplace for those who appreciate Italian style and craftsmanship, the raw materials of international excellence and the products and solutions of technological innovation. 

The project stems from the ambition to conduct a continuous search for excellence in design and in the universe of fashion accessories, cosmetics, food & beverage made in Italy, and to become a point of reference for those who love “Made in Italy” as adherence to a lifestyle based on the care of beauty and the culture of living well. 






Fashion & Wellness

Demix lifestyle store is a project for the international distribution of lifestyle products, conceived and developed by the Demix group which is based on the concept of the franchising corner.

Our demix international consulting professional firm and our demix digital agency will take care of the online and offline promotion of both the demix lifestyle store project and your point of sale.

If you need to better plan the integration of our concept within your store(s) or you want to reorganize your business, our incubator and business accelerator demix innovation lab is at your disposal.

We are also avalaible to assess your financial needs and with our demix finance department we could study the best solution for you.

Demix lifestyle store has several categories of products, which are placed nationally and internationally in the reference stores participating in the initiative. A full-fledged franchise contract is then entered into in which know-how, training, advice, supply and especially promotion are guaranteed. The target market is very broad such as clothing, food, wellness products, supplements, skin products, cleaning products, etc. Usually the contract has a shorter duration than traditional contracts, and product exclusivity is almost always required.



Sei Terre is a reality born in Spezia, in the heart of the Gulf of Poets who selects with great passion the best excellencies of the Italian territory. It begins in the heart of the five lands to promote the specialists of the soil, then in all Italy to present the excellence of the Italian taste.

If you also like Italian products, you can’t help but taste the delicious specialties offered by Le Sei Terre, made by local and artisanal suppliers that you won’t find elsewhere.

Discover all our Cinq Terres proposals and contact us for an order, we ship in Italy and abroad.