There is a growing social awareness of the impact of genetics on our health thanks to DNA tests that provide information on genetic predisposition to diseases, personal traits, wellness data, etc. In particular, studies investigating the relationship between the cosmetic world and genetics have increased in recent years.

It has been shown that various external factors such as stress, tobacco use, pollution, prolonged exposure to the sun or the use of low-quality cosmetic products, among others, worsen, in the medium and long term, the composition of the skin and its essential elements.

Precisely in response to these needs, the branch of genetics called “cosmetogenomics” was born and developed. Cosmetogenomics makes use of the possibility of studying the efficacy of molecules used for cosmetic products on the basis of a preliminary genetic evaluation, which is able to define in an increasingly targeted way which products are the most effective in order to have the maximum result on the patient.


There is a new science, called EPIGENETICS, described as “the set of phenomena that lead genotype to transform into phenotype.”

The genotype is the genetic makeup of an individual, the set of genes stored in the nucleus of cells and which each individual inherits from his or her parents; the phenotype is what we actually exhibit, thus the sum total between our genetics and the environment around us.

This gave rise to the concept of epigenetics, which is the science that studies the interaction of our genetic makeup with the environment in which we live. Concretely, it makes it possible to assess, through DNA testing, the genetic factors that may make the skin more susceptible to the effects of aging, and thus, allows cosmetogenomics to intervene.


Skin aging processes are determined by the individual’s genetic makeup.

Through in-depth study of genetic changes in skin subjected to any source of stress, external or internal, it is possible to promote and acquire beauty habits beneficial to health, for example, by making certain targeted changes in those determinants such as diet and lifestyle.

Cosmetogenomics intercepts the cellular messages that lead to DNA changes and defines which proteins are chosen over others in skin repair and regeneration processes. In this way, it is possible to interpret the effects of cosmetics, as well as other factors, on our skin with the aim of hiding our biological and chronological age as much as possible: certain products can act on an epigenetic level on skin aging.

All of this has made it possible to explore the path of personalization in the cosmetics industry, creating ad hoc formulations and treatments based on the needs of the skin. Thus, fulfilling the need and desire for cosmetics that are perfectly adapted to each individual skin type.


Genetica 23 was born precisely from the revolutionary study of DNA, the genetic material of every cell. In collaboration with Demix Group and the Dermatology Clinic of the University of Modena and Reggio Emilia, the project has achieved two concrete and unprecedented results:

  1. It has identified with very high precision the genes responsible for metabolic traits and predisposition to skin cell aging.
  2. It documented that personalized cosmetic formulations based on genetic information can produce unprecedented results in terms of skin health and skin aging rejuvenation in a very short period of time.

Taking into consideration the following major metabolic elements:

  • Dry skin
  • Collagen structure
  • Predisposition to acne
  • Predisposition to redness and inflammation
  • Hyperplasia from skin spots
  • Dyskeratosis from scales and irritation

The results obtained by using the Genetics 23 product for at least 3 months were:

  • reorganization and strengthening of collagen structure
  • improved hydration
  • regularization of sebometry
  • reduction of pre-existing sun damage
  • improvement of cellular vascularization.


Through detailed DNA analysis, we are able to know what damage the skin will be prone to before damage occurs.

It is possible to rewrite the future of the skin through products formulated with active ingredients specific to each person, not only to repair the damage of aging, but also to predict and prevent it.

We at Demix Group passionately support the development of various projects that have a focus on creating and bringing to market innovative solutions to support the production of foods that encourage the adoption of the diets mentioned in this article, among which we mention that of “Genetica 23.”